UP Group StudioDigital platform and online medical appointment system for the specialized Obstetrics, Gynecology, Pediatrics, and Clinical Diagnostics center in San Benito, Petén, connecting families with compassionate, comprehensive healthcare.
Integrated clinical pillars: OB-GYN, Pediatrics & Clinical Laboratory
Located in San Benito, Petén, Clínica Médica San Benito is a comprehensive medical center dedicated to women's, children's, and family health. Combining board-certified specialists in Obstetrics & Gynecology and Pediatrics with on-site clinical diagnostics powered by Laboratorio Clínico Sagrado Corazón, we built their digital ecosystem to bring modern, patient-centered care to families across the Petén region.
Families across Petén needed a reliable, mobile-friendly digital channel to explore available medical specialties, review the credentials of lead physicians (Dr. Juan Alberto León Quan in Obstetrics & Gynecology and Dr. Ronald Joaquín Morán Sandoval in Pediatrics), and request appointments without relying solely on phone calls during clinic hours.
We crafted a patient-first information architecture anchored by the clinic's core promise: "Caring for what you love most: your family's health." We organized the user journey around its three clinical pillars (Obstetrics & Gynecology, Comprehensive Pediatrics, and Clinical Laboratory), detailed specialist profiles, and an always-accessible appointment request workflow.
We custom-developed the site on WordPress and Bricks Builder, translating the clinic's visual identity (medical teal #00A7AC and warm magenta #CD4C9A) into a bright, reassuring interface. Key features include an interactive appointment booking modal with specialty and date/time selection, dedicated physician profile pages, facility showcases, and seamless cross-integration with Laboratorio Clínico Sagrado Corazón.
The new platform establishes Clínica Médica San Benito as the premier maternal and pediatric healthcare hub in Petén, driving continuous online appointment requests and giving patients clear, trustworthy information on 4D ultrasounds, prenatal care, pediatric wellness, and lab diagnostics.