Nanajuana Río DulceMultimedia, Web Design, Web Development
Nanajuana Río Dulce
Bilingual digital platform, audiovisual production, and direct booking engine integration for the premier resort and marina in the Guatemalan Caribbean.
UP Group StudioDigital revitalization for the iconic open-air shopping center in Miami's Bird Road Art District, uniting 50+ independent interior design, art, fashion, and wellness boutiques into an interactive store directory and community event hub.
Independent design, art, home décor & wellness boutiques in the directory
Established in 1976 in the heart of Miami's Bird Road Art District, Shops at Lakeshore Park is an open-air shopping destination home to over 50 independent boutiques spanning home décor, interior design, antiques, art galleries, fashion, and wellness. We designed and developed its new digital platform under the "A Fresh Look, A Fresh Season" concept to connect a new generation of Miami shoppers with every local merchant.
With nearly five decades of heritage in Miami, the shopping center boasted a one-of-a-kind tenant mix—ranging from custom upholstery studios and art galleries to gourmet gift shops and wellness clinics—yet lacked a modern digital storefront where visitors could easily browse the store directory, RSVP for seasonal events, or submit commercial leasing inquiries.
We structured the platform around three core commercial goals: effortless merchant discovery via a categorized Store Directory ("Explore Our Shops"), foot-traffic activation through an interactive event calendar with online registration ("Mark Your Calendar"), and a dedicated lead generation funnel for prospective tenants ("Leasing Inquiries").
We custom-built the platform on WordPress and Bricks Builder, translating the center's energetic Miami palette (ocean blue #094F80, cyan #0099E7, magenta #EC2AA2, and lime green #96D100) into a bright, welcoming interface. We implemented a dynamic store directory with visual merchant cards, an event registration module, Instagram community integration (@shopsatlakeshorepark), and one-tap directions to the Bird Road Art District.
The new platform revitalized Shops at Lakeshore Park's digital identity in the South Florida market, giving more than 50 independent businesses a modern online showcase that drives in-person visits, strengthens community engagement, and streamlines commercial leasing inquiries.